Our Story

We built NouriPet because
"we don't know"
wasn't good enough.

Our dogs were suffering from symptoms conventional medicine couldn't explain — so we went looking for answers in the gut microbiome.

A healthy, thriving dog
🔬
Lab-verified results
16S rRNA gene sequencing
How it started

A dog named Bella.
And a vet who said
"just wait and see."

It started the way it always does — a dog who wasn't quite right. Intermittent loose stools. A dull coat. Restless nights. Grass-eating that never seemed to stop. The vet ran blood panels, found nothing, and suggested a food change.

The new food helped for a few weeks. Then the symptoms crept back. We cycled through diets, prescription kibble, and off-the-shelf probiotics for over a year, spending hundreds of pounds treating symptoms we still couldn't explain.

"We kept treating the surface. Nobody was looking at what was actually happening inside her gut."

When we discovered that human medicine had been using microbiome sequencing for over a decade, we asked why nobody was applying the same rigour to dogs. The answer: because nobody had made it accessible yet. So we did.

Built on one belief:
dogs deserve precision health.

Every decision we make traces back to a single question — does this actually help the dog?

🧬

Science first

We use the same 16S rRNA gene sequencing technology used in human microbiome research. Not a simplified version — the actual methodology, applied to canine gut health.

🐾

Dog welfare always

Non-invasive. No stress. A simple sample collection at home. We designed every step so your dog never knows anything happened.

📋

Radical honesty

We show you exactly what we found — every bacterial species, every imbalance. No vague gut scores. No opaque recommendations. Just data, clearly explained.

What we changed

From guesswork to answers

Before NouriPet

The frustrating loop

  • ✕Recurring gut issues with no clear cause
  • ✕Generic dietary advice from overwhelmed vets
  • ✕Expensive elimination diets that mostly don't work
  • ✕Probiotics chosen by guesswork, not by data
  • ✕Months of watching your dog suffer with no real answers
With NouriPet

Precision clarity

  • ✓A complete picture of your dog's gut microbiome
  • ✓Species-level identification across 10,000+ markers
  • ✓Dietary recommendations based on your dog's actual results
  • ✓Specific probiotic strains — not generic blends
  • ✓Done at home. Results in 3–4 weeks.
The journey

From frustration to breakthrough

🐶
The beginning

A problem no one could solve

Repeated vet visits, countless diet changes, hundreds of pounds spent — with no answers. The only constant was a dog that wasn't thriving.

📚
The research

Discovering the gut microbiome

We read everything we could find on canine gut health and sequencing technology. Human medicine had been doing this for a decade. The canine world had barely started.

🔬
The partnership

Working with UK-accredited laboratories

We partnered with UKAS-accredited UK sequencing labs to develop a canine-specific reference panel. The science had to be right before anything else could happen.

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The launch

Making it accessible to every dog owner

We designed the kit to be simple, stress-free, and fully at-home. No vets, no clinics, no waiting rooms. Just an answer to the question you've been asking for months.

10,000+
Microbiome markers analysed
94%
Owner satisfaction rate
340+
Verified UK reviews
3–4 wks
Average results turnaround
What we stand for

The principles behind every decision

🇬🇧

UK-based & UK-tested

Every sample is processed in UKAS-accredited UK labs. No overseas shipping. No delays. No corners cut.

🔒

Data privacy

Your dog's health data belongs to you. We never sell, share, or monetise it. Full stop.

🌱

Sustainable packaging

All packaging is recyclable and plastic-minimal. We care about the world our dogs live in.

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Real human support

Every customer gets access to a dog nutrition expert to help interpret their results. Real humans, real answers.

The science

The same technology that transformed human health

16S rRNA gene sequencing has been used in human microbiome research since the mid-2000s. It identifies bacterial communities at species level — not broad family groups — by analysing a region of ribosomal RNA that acts as a bacterial fingerprint.

We apply the same methodology to canine samples, using a reference database built specifically for dogs. The result is a genuinely comprehensive portrait of what lives in your dog's gut — and what's missing.

🧬

16S rRNA gene sequencing

Gold-standard technology for microbiome identification. Detects bacterial species at concentrations as low as 0.01%.

🔭

Canine-specific reference database

We don't use human or generic reference panels. Our database is built specifically for canine gut flora — because dogs are not small humans.

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UKAS-accredited UK labs

All sequencing is carried out by UK laboratories holding UKAS accreditation — the highest UK standard for analytical testing.

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10,000+ markers per sample

Each result analyses over 10,000 individual microbiome markers. That's not a summary — it's a complete portrait.

NouriPet results report
The results

A report that actually tells you something

We designed the report to be read by dog owners, not microbiologists. Every result is explained in plain English, with specific guidance on what to do next.

This isn't a dashboard with a vague "gut score." It's a comprehensive breakdown of your dog's microbiome — species by species — with dietary and supplementation recommendations built directly into the report.

  • Full bacterial species breakdown with abundance levels
  • Comparison against healthy reference ranges for dogs
  • Personalised dietary recommendations based on your dog's results
  • Specific probiotic strains recommended (not generic blends)
  • Any red-flag markers flagged clearly if present
  • Plain-English explanations throughout — no jargon

Ready to stop guessing
and start knowing?

The Dog Gut Balance Test gives you a complete picture of your dog's gut health — from the comfort of home, in three to four weeks.

Order the Dog Gut Balance Test

£119.99 · Free tracked shipping · Results in 3–4 weeks